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First Impressions In Home Staging – Even More Important Than You Realize

March 31, 2017 By Melissa Allen

A huge shout out to my incredibly talented friend and colleague, Kristie Barnett, world-renowned Decorologist and her class of home stagers. They recently transformed our clients Brentwood home as we help them prepare for market. With her permission, I graciously share her blog post which touches on a very key point— first impressions:

First impressions in home staging – you may not realize just HOW important they truly are. How much do you really know about the impact of the first impression on homebuyer decision-making?

First of all, it’s important to understand that the “decision” to like or dislike a visual stimulus is not truly a decision.

It is a purely visceral response that is felt rather than thought. This first impression judgment is now believed to occur within 50 milliseconds. Immediate judgment occurs at a subconscious level before the brain has had time to evaluate the stimulus at a cognitive level! So no matter what your must-have checklist says when you are searching for a new home, you are likely to be swayed one way or the other by the first impression effect. It’s a lot like “love at first sight,” and it can be tough to shake! [Read more…]

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Filed Under: For Home Sellers, Staging and Decorating

How To Protect Your Home Against Mold

November 10, 2016 By Melissa Allen Leave a Comment

home water intrusion

Water damage can occur on any property, caused by plumbing leaks, roof failures or unexpected flooding from seasonal rainfalls. Mold can develop quickly after any of these events and can lead to expensive damage to materials and health problems in sensitive individuals. Here are some ways you can protect your home to prevent these issues:

1 – Seal Cracks in Your Foundation

Homeowners often neglect the inspection of their foundation walls where small cracks can allow water into basement areas. Sealing these small crevices will help to prevent them from becoming a larger problem when spring’s freeze-and-thaw cycles cause the cracks to become larger. This measure will help to prevent mildew and moisture damage that is common in basement areas.

2 – Pay Attention To Minor Plumbing Leaks

Even the smallest plumbing leak can cause extensive damage to walls, ceilings and floors over a period of time. If you notice that your water bill is higher than usual, you may have a hidden leak somewhere in your home that is causing damage. A professional plumber can help you locate the leak and repair it so that you don’t have to pay for expensive construction damage. If you have a burst pipe or other large leak, a professional water damage contractor can help to restore your property to normal. [Read more…]

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Filed Under: For Home Buyers, For Home Sellers

Pretty Sells

October 1, 2014 By Melissa Allen Leave a Comment

I have learned a lot this year, actually I am always learning in this business. Rarely a dull moment. Something has really stuck with me though in this record year we are having. Pretty sells. And it kind of makes sense when you look at the consumer world… we buy pretty, right? Glamour, ritz, bells and whistles. Well, what does that have to do with houses?  [Read more…]

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Filed Under: For Home Sellers, Staging and Decorating

All the World’s a Stage

September 22, 2014 By Melissa Allen Leave a Comment

“All the world’s a stage,
And all the homes are merely players;
They have their exits and their entrances,
And one house in his time plays many parts…” [Read more…]

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Filed Under: For Home Sellers, Staging and Decorating

Is the Brentwood, TN real estate market shifting?

April 17, 2012 By Melissa Allen Leave a Comment

That is anybody’s guess but there is some encouraging news coming out for the real estate market in Brentwood.

The number of homes closed in Williamson County in March increased by 29% compared to February 2012.

[Read more…]

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Filed Under: For Home Buyers, For Home Sellers

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